Wednesday, May 11, 2022

Wiki-Conference Registrations are Now Open |

Wiki-Conference Registrations are Now Open |

Registrations are now open for the first Wiki-conference to be held in India. It must be noted that the Wiki-conference will be held in the premises of Mumbai University from November 18th to November 20th, 2011. Entry will be opened to only registered delegates. So hurry up and get registered asap.

What is the Wiki Conference is about?

The Wiki Conference will act as a platform for the Indian Wikimedians and Wikipedians to interact and share their ideas and opinions on various issues such as the Indian language project on Wikipedia, and discuss various matters related to the Wikipedia community in India and abroad. Also this will help in attracting new talent and young minds to the world of Wikipedia.

So, if you’re interested in Wikipedia and the work it does, here’s a chance that you can know even more about it. All you need to do is get yourself registered for the conference and attend it.

Is there any Registration Charge?

Yes, there is a registration fee. But I would advise you to get it asap as there is a discount of 50% for the early birds. The Early birds limits to a particular no. of seat.

The whole fee structure as given on the wiki page:

  • Early Birds: Rs 750 with a processing fee of Rs 25.
  • Individual: Rs 1500 with a processing fee of Rs 50
  • Institutional: Rs 5000 with a processing fee of Rs 170.

The fee includes the conference, attendee party, lunch on all days and teatime snacks on the first two days. There’s good news for those who are already a part of Wikimedia as there will be a 10% discount for them on the registration fee. However, this discount won’t be applicable on the processing fee. But, never mind that amount is almost negligible folks.

So, if you’re a Wiki enthusiast you may register here for getting your ticket for the event.

Sunday, May 1, 2022

Microsoft Comes Out with Another Campaign Aimed at Indian Students |

Microsoft Comes Out with Another Campaign Aimed at Indian Students |

Earlier, we reported how Microsoft is giving Windows 7 phones to student app developers in India. Now, Microsoft has come up with another campaign aimed at the student masses in general, and not just the developer community amongst them, but anyone studying in a college in India.

This competition proclaims “Windows U Crew” wanted. The competition involves taking up a small quiz on Windows 7, making a video on how Windows is helping you, and completing a few tasks if the video is shortlisted.

The prizes are not as lucrative as the Windows 7 mobile contest which gives away Windows phone in return for developing four apps. Still, the prizes are worth vying for here as well. Winners get a U Crew kit, goodies and a Microsoft certificate – that too for just making a small 3 minute video, which I feel can be made by an average computer user easily.

P.S. – The contest requires people with genuine Windows 7 licenses participating. Microsoft knows that many people in India use a Windows 7 fake copy which they got it while buying their computer. Ha! Good one I say 

Youth Marketing – The Future of Marketing Lies Here

Microsoft has launched two campaigns aimed at students. These campaigns were designed specifically targetting the people who are most likely to buy a Windows phone or a Windows computer. Similarly, other companies are also looking at the 15-25 age gap as they are not only mainstream end-users but also the major influencers in their families. Airtel, with its youth-based campaign named “Har Ek Friend Zaruri Hota Hai” was one of the first companies to take the cue.

Now, firms have realised that they need to capture the ideas and minds of the younger generation to influence the others in the family to buy a product. They come up with campus ambassador programs, and innovative contests around their products.

I feel that we’d be seeing more youth-based campaigns in India. Microsoft’s contests are not only innovative, but can spread the buzz about their products. They’ve even started advertising on Facebook regarding the contests – probably the best place to do so, as most of the youngsters can be found on Facebook these days.