Thursday, August 10, 2023

SnapGhar, a Group Buying Platform for Real Estate: Look at the PremiumProduct Group Buying Sites |

SnapGhar, a Group Buying Platform for Real Estate: Look at the PremiumProduct Group Buying Sites |

SnapGhar is a group-buying site in the real-estate domain and is based on the fact that a group of like-minded customers come together on a website and avail of discounts on a real-estate project of a company/builder. The real estate developers are encouraged to give discounts when they see a large group ready to buy property in their project and the buyers also get the same property for a lesser price than what they have got on buying separately. It actually is a win-win situation for both the buyer and the seller.

How does it work?

Real estate projects are listed on the site and they get active only when they attain a minimum number of buyers showing interest before the expiry date. Currently, the site lists properties in Jaipur, Karjat, Thane and Mumbai. People interested in buying either need to show interest online or by making a call. It is more like putting the real-estate business online, but with a twist which helps customers get discounts in a group.

SnapGhar is a relatively new startup on the scene and its Facebook Page consists of only 101 fans and the Twitter profile is yet to get active. Also, with a poor Alexa rank of 1564734, the site traffic is meagre. All these facts show that the aggregated deals domain business in the higher priced product ranges is not run through an online medium but more of through an offline medium.

A Look at the Group Buying Space of Higher-end Products

The Group Buying craze in India is huge. Many startups have come and gone, all trying to sell goods and services at discounted prices. Some of the popular sites in the group-buying domain in India currently are: Snapdeal, Mydala, and Dealsandyou. With effective strategies and some luck these companies have survived and done exceedingly well in the Indian market till now. There is also a long queue of failed startups in the domain as well.

All the startups in the group-buying domain are trying to capitalise on the fact of frugality being a part of the culture in India. With the mainstream group-buying space flooded with more than 20 competitors, the recent trend in group-buying ideas has been towards a pull-based model where customers are given discounts on expensive products like a LCD TV to an apartment in Mumbai. Here are the sites which are working in the non-mainstream deal domain:

  • Groffr – They give both real estate deals as well as deals on lifestyle products like electronic products like LCD TVs, etc. Groffr gives real estate deals in Ahmedabad, Chennai, Hyderabad, Mumbai, Delhi NCR, Bangalore, Goa, Kochi, Nagpur and Pune. Groffr has been in the news recently for getting funding from IAN
  • Mobstreet.in – Acquired by Groffr.
  • GrtDeal – 15 days ago they were functional in the real estate domain in only Mumbai. Now, on seeing their site, one can see offers listed for not only real estate but other high-priced categories like cars, bikes, electronics, and travel in as many as 8 cities- Mumbai, Pune, Bangalore, NCR, Chennai, Hyderabad, Goa, and Thane.
  • Runpapa – An Ahmedabad-based startup applying the pull-based model to cars and bikes, including insurance and loans for automobiles.

This model of generating value to the consumers through aggregated deals is going to be very beneficial for the common man in this time of exceedingly high rates of interest in loans, esp. housing loans. As far as I can understand, this domain cannot be limited to online marketing but will need an offline lead generation strategy as well. Thus, the need for large investments.

Sunday, August 6, 2023

SMS Spam regulations to be Applicable from 27 September in India |

SMS Spam regulations to be Applicable from 27 September in India |

The Telecom Regulatory Authority of India’s (TRAI) most recent policy against blocking spam messages will finally be inculcated in all the 23 telecom circles of India after a week i.e. on September 27, 2011. This policy was issued by TRAI long back on December 1, 2010 and has been postponed and amended as many as six times. The Telecom Minister of India, Mr. Kapil Sibal announced last month that unsolicited ‘mobile marketing’ through Bulk SMS sending will surely end within six weeks and it looks as if he has kept those words.

You can download the detailed Regulations regarding the same from TRAI here.

Major Features of the SMS spam regulation (Current Issue)

  • ‘140’ Series Number: The Department of Telecom (DoT) has provided a series of number starting with 140 which will be exclusively allocated to Telemarketers. This will be an effective step as it will make it clear for the users to recognize Telemarketing Calls easily.
  • Opt-in Categories: The Customers will have the facility to opt in or out of Marketing Messages on the basis of types. In the current Issue, Seven categories assigned are:
    • Banking/Insurance/Financial products/Credit Cards
    • Real Estate
    • Education
    • Health
    • Consumer Goods and Automobiles
    • Communication/Broadcasting/Entertainment/IT
    • Tourism and Leisure.
  • Time limits: Every Access Provider will ensure that all kind of Commercial Communication of Mobiles other than Transactional Messages is sent to customer in a period of 12 hours a day which is between 0900 Hrs to 2100 Hrs.

*Maximum Limit for number of SMS sent: All access providers will ensure that no one is permitted to send more than 100 messages per day per SIM or 3000 messages per month per SIM.

Mobile users will now more or less be immune to spam SMSes due to the much-applauded new regulation. However, customers who are used to sending more than 100 SMSes per day have started to feel uneasy as well.

Impact on Bulk SMS Marketing

According to a Medianama report, the following are the impacts on mobile marketing which might also affect the bulk SMS business of companies like NetCore, 2ergo, Way2SMS:

  • Shift of trend towards WAP advertising
  • Smaller database set available for bulk marketing
  • Higher cost to send a sms for a company
  • Risky for companies as one SMS which goes wrong may lead to legal action

Most of the features seem to be really good for the common man, I wonder how the youth of today will cope up with a limit of 100 SMSes a day. I think apps like WhatsApp might be the best solution.

It’s TRAI is going to come really hard on the bulk SMS marketing companies who fail to follow the rules. They are now prone to more risks while they send SMSes. Wonder whether the government should listen to their side as well if someone complains. Also, a popular Indian app SMS Blocker has been instrumental in blocking most of my spam messages. I’ll suggest you download this till the time the new regulation comes.

Saturday, August 5, 2023

Aakash Tablet: Product Review, Specs, Pics, Price and Insights From theMaker Himself |

Aakash Tablet: Product Review, Specs, Pics, Price and Insights From theMaker Himself |

There has been much fanfare and buzz surrounding the launch of Aakash Tablet. Luckily we at Hungry N Foolish managed to get our hands on the device. Here is our review:



Hardware:

First glance: Impressive. The device we have is black in colour on all sides. Actually, black is the only colour the device is going to be maufactured in. There are absolutely no buttons anywhere on the front side except for a thin elongated one at the left end. This single button is used for multiple purposes such as sleep mode deactivation and navigating back to desktop. If you hold it up for a few seconds it’ll display options of switching to: previous folder, recent places you visited or the desktop.

The overall look is aesthetically clean and pleasing to the eye. The back side which as of now is covered with stickers of Aakash and Datawind maufacturers, has a speaker output and a tiny reset button hole. The screen is protected by a dual layer of plastic, possibly for reducing the gloss.

There are two Standard USB ports, a feature that we are yet to experience in an iPad. A microSD card slot is available on the top edge. A microphone and a 3.5mm stereo Earphone jack are provided on the two sides of the lower edge of the device and the power button and charger slot occupy the left side. Overall, build-wise the device feels solid and durable. As the trainers from IIT Rajasthan elaborated, it can withstand slight mishandlings and quite a few falls!

256 MB of RAM is provided, which might sound pretty less initially but since the Tablet is aimed for educational purposes only, it might just have enough on it to cope up with the functionalities. The Samsung Galaxy Tab has a 512 MB RAM. A 2 GB internal flash storage and up to 32GB external storage is supported. Aakash runs on a Conexant 366 Mhz Processor with a Graphics accelerator and an HD Video processor.

Screen:

The major point of debate surrounding the launch and probably even in the coming months would be its screen – which is TFT resistive unlike other higher end tablets which have a capacitive touch screen. So, the feather like movements in a capacitive screen that the smartphone and tablet users have got accustomed to, won’t be possible with Aakash.

Its 7 x 3.5 inch wide display while offering a resolution of 800×480, looks somewhat dull as compared to tablets currently available in the market which have a more glossy look and feel.

We talked to Mr Tuli about it, and he explained how it was one of his prime areas of concern while developing the Tablet:

The price for a resistive screen when imported in the quantity that the government required came about $4 each. Whereas, the same would have gone upto $22 if capacitive ones were used instead.

However, he assured that the Datawind team is working on creating economical capacitive touch screens which when manufactured in large quantities would almost cost the same as the resistive ones.

Software:

The Operating System is Android 2.2 Froyo OS. Not much to be said here. We all know what Android is and it’s usage. What would be interesting to see would be how upgradation to a newer version of the OS would be implemented by the makers with time.

The Basic functionalities and Apps:

WiFi connectivity is supported by the tablet. The Bluetooth application has been listed but is currently not working on the device. Perhaps we will see it functioning in the public release. There is no accelerometer, a camera app is provided but again it is useless since the tablet doesn’t come with an in-built camera.

Mr Tuli mentioned that Aakash tablet might include a possible SIM card inclusion in the future:

Further development process includes the possible inclusion of sim card for 3G services and enhancing its capability to work as a mobile telephonic device too. The GPRS connectivity is yet to be achieved as well and is high on the priority list.

The built in apps, which are shipped with the device, are quite basic. There is an Advanced Task Manager with Applications, Services and Systems tabs and options of killing or ending them. For an avid reader like me, an app like Aldiko Premium is a must. It has a cool interface with customizable wooden touch shelves, depicting your recently read books. This app will also come in handy for the students, as it will enable them to read quite comfortably on the tab.

The Android Office should be the primary app as far as educational services of the tablet are concerned. Its loaded with spread-sheets, text, presentations and Database features and a file explorer for browsing saved files. There is also an APG encryption app. Some basic apps like a web browser, calculator, calendar, clock, converter, quick search, contacts are there. There is a Facebook and an E-mail app for internet users. There are two apps for picture viewing namely gallery and Quickpic, the latter being Mr Tuli’s personal choice.

The FDroid app shows the installed Android apps, the list of available apps that can be downloaded and updates of newer versions for current apps. Three gaming apps namely Mini Golf, ZumZum and Open Sudoko complete the Tablet. The Speech Recorder has been included for use once the 3G sim services have been included for voice calling.

The OS supports multiple desktops. Videos can be played directly from the pen drive plugged into the USB slot. There is a touch and hold feature which shifts the app onto the desktop, or wherever intentioned. There are developmental tools and a packet Manager provided by Datawind itself. The internet browsing experience is quite satisfying indeed. The browser is quick and responsive and the onscreen keyboard seems pretty well integrated and easy to use.

Performance and Battery Life:

Since the device has limited RAM available, running multiple apps simultaneously will not prove to be a good idea. The device has not yet hung up while running 6 simultaneous apps that I had a test run with. But I would suggest that users keep minimal apps running, to improve the functioning of the device.

As far as battery life is considered, the battery backup is 180 minutes or 3 hours as listed on the pack. How much of it will it be able to retain with constant use is yet to be seen though.

Our Take

We would come up with more analysis of the Aakash tablet as soon as we are able to test it more. Meanwhile, we’d like to say just one thing: A lot of pre-launch and post-launch talk has been about how the tablet is Chinese-made and how it is a no-use piece. Our take:

We feel that coming up with such an initiative is in itself something big. You shouldn’t expect an iPad killer from a $50 tablet. The tablet has the potential to provide a low-cost platform for accessing the internet, which if used in the right manner will go a long way in creating awareness amongst the youth of the country. It is poised to provide a useful source of information to students of India, where sometimes basic infrastructure like libraries are lacking.

It is being said that the the tablet is being built in Datawind’s unit in Secunderabad, India. The price of Rs 2200 for a tablet is still extemely less, and I hope that the tablet will be bought by many across the country. The government and the team behind Aakash should be lauded for such an initiative. After using it, all I can say is that the device can have a wide reach, and probably see more rural penetration than any other device due to its low cost.

Could it be India’s answer to provide education to students (urban and rural) using the internet at a low price? What do you think? Tell us in the comments below.